Social impact efforts benefit business in multiple ways. First, you give back to the communitys are proving to be beneficial to businesses in multiple ways. But, they can also lead to improved business performance as media and customer reactions drive additional benefits.
Different Ways to Give Back
A business can donate a portion of their profits to charity, but hosting events and offering other campaigns create great marketing opportunities as well. Plus, employees often are eager to volunteer their own time to help make a difference. If your business can provide a much needed service to those in need, it will be particularly gratifying to help. You do not have to come up with an elaborate event, it just needs to benefit the community.
Many Examples in Healthcare
Many healthcare providers have found great ways to help members of their communities. Some doctors offer free health screening days to those in need. Many dental groups will offer free exams and teeth cleanings as well. In these examples, the providers are able to share their unique skills to truly benefit the community. This is much more valuable than a cash donation. The media and word-of-mouth from consumers both will share the efforts of these providers which can help increase future profits.
Consumers like to support businesses that serve their communities. So, doing good is truly good for business. Employee morale also positively impacted as it gives a sense of purpose. So, I encourage all business owners to get out there and make a difference in their communities. To read the full article click here.
As Founder of Inflection 360, Michael Roub advises clients on a wide range of strategic initiatives, including operations enhancement, acquisitions and business planning. Michael has a particular expertise working with healthcare practices and small businesses.
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