I recently discussed the benefits for businesses of giving back to communities and the positive impact revenue and customer perceptions. The value of what a company does with its power reaches more than the consumers; professionals want to be a part of something that’s doing good for their communities that doesn’t look like another PR campaign.
The acts of giving back, all boost staff morale in the workplace. Positive work environments have shown to be more productive, which also creates more incentive for recruits to become a part of your business.
Recruiting just got easier
These days, professionals are actively seeking businesses that provide opportunities to volunteer and advocate for social issues that resonate with them. Giving your employees the opportunity of designated volunteer hours allows them the chance to give back to the issues they care about most.
An article from Fortune lists 50 companies that are doing exactly that, and the feedback is incredible. Great Place to Work, a Fortune partner, does annual surveys getting feedback from employees on why they do or do not think their company is a great place to work. It’s clear after reading through the results that people genuinely value the opportunity to give back.
Promote staff morale and community
In another article from Fortune, the results of a study showed that “giving back is associated with greater employee retention, higher levels of brand ambassadorship on the part of workers and more enthusiastic employees.”
How to set your initiatives
The research from the Great Place to Work survey offers insight on all the ways you could possibly incorporate this concept into your business, but the most common opportunity showed to be offering designated volunteer hours for your staff to go out and support whatever initiative they resonate with.
When it comes to giving back, the opportunities are endless. Doing good for your community has shown to increase revenue, promote positive consumer perceptions, and inspire your staff. To read the full article click here.
As Founder of Inflection 360, Michael Roub advises clients on a wide range of strategic initiatives, including operations enhancement, acquisitions and business planning. Michael has a particular expertise working with healthcare practices and small businesses.
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